The powerful chameleons of magazine advertising

Magazine advertorials are an effective method of marketing as advertisers continue to look for
ways to make their product stand out from their competitors and actually engage the target audience.

At Ink bespoke advertorials are creatively tailored in-house to blend in to their editorial surroundings. Produced to a high standard they engage and involve the reader – achieving priceless impact. Most important of all they deliver a unique message using the ‘voice of the host magazine’.

Advertorials can include greater detail and talk directly to a specific audience by including information that is of specific interest to them. They can be used to add a strategic extension to your existing campaign, and also to create ‘time sensitive advertising’ to link and associate with current calendar events. Competitions and incentives can also be included to drive a call to action online - with the added value of capturing marketing data.

Overall advertorials are a superior medium for increasing brand awareness and purchase intent.

Click here to download our advertorials presentation.

Kevin Rolfe
Kevin.Rolfe@ink-publishing.com
+44 [0] 20 7749 2346