yeahbaby is the bi-monthly inflight magazine for bmibaby airline, which flies to more than 30 destinations and has been named the “UK’s best no-frills airline” by readers of The Daily Telegraph three times.

yeahbaby offers destination, lifestyle and business features for bmibaby’s savvy, frequent fliers and holidaymakers looking to experience something a little different when travelling to bmibaby’s destinations across the UK and Europe.

Reaching a readership of more than 750,000 per issue, features cover local culture, events, personalities, shopping, sports, dining, nature, arts and nightlife; anything unique and quirky that can be seen, done, eaten or experienced at a bmibaby destination.

Over 90% of passengers book online, and 90% of passengers are repeat customers. yeahbaby is the sole inflight entertainment on-board bmibaby flights, and is the airline’s platform for passengers to purchase gifts onboard.

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