The onboard magazine for Virgin Trains takes ownership of Britain’s metropolitan, mobile readership, with a dynamic, event-led monthly publication that highlights the most talked-about happenings on the network that month. From interviews with Kristen Scott Thomas, Russell Brand, Pete Postlethwaite, Jarvis Cocker and a host of other big names, to food trends, restaurant reviews, art analysis, family activities and previews for film, comedy, music and theatre, the magazine has something for everyone, no matter where you’re travelling.

It’s simply the best of the best across the Virgin Trains network, from London, through Milton Keynes and Rugby, through Birmingham, Manchester and the north west, to Edinburgh, Glasgow and North Wales.

With a passenger-load of 56,000 passengers on 251 routes per day, Hotline engages the attention of 1,708,000 readers per issue. The latest copy of the magazine is located in every seat pocket, so it’s the first thing people see when they sit down, and enticing covers and top quality editorial immediately grab the reader. There are also copies at either end of each carriage and throughout the First Class sections. It’s an essential part of the Virgin Trains experience and something people take off the train when they’ve finished their journey.

Hotline is smart, sassy and accessible, it’s for readers who don’t sit still for too long, don’t accept received wisdom and won’t engage with stale media!

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